EAFM, the European Association of Full-MVNOs is pleased to announce Cyta Hellas as its newest and first Greek member. In July 2014, Cyta Hellas entered the Greek mobile market, being its first Full-MVNO. As a result of this development, Cyta Hellas, is the only one among all operators in the country to provide quadruple-play bundles (Fixed, Mobile, Internet and IPTV).
Cyta in Greece inherits of a unique 50 years of experience in telecommunications through the Mother Company, the leading integrated telecommunications operator in Cyprus. It has started commercial operations in Greece in October 2008. Being the latest entrant in an already mature telecommunications market, the company has implemented differentiation strategies as a means to facilitate growth and development. After almost 6 years of commercial presence in Greece, Cyta Hellas has consolidated its position as being a pioneer and a significant investor and job creator in the market. Showing the highest rate of market growth, today, the company has 10% market share in the fixed/broadband market. With its privately-owned next generation fiber optic network of more than 5000 km in length Cyta Hellas covers over 70% of the country’s population and offers a full range of telecommunications services (fixed telephony, mobile, internet, data, connectivity, cloud, RCS and value added services) to residential customers and businesses.
Jacques Bonifay, chairman of the EAFM states: “we are very happy to welcome a new member from southern Europe within EAFM. This will strengthen our association. We believe that technologies and services brought by full-MVNOs will be beneficial to the further development of innovation in Greece.”
Cyta Hellas is EAFM’s tenth member, alongside EI Telecom, Intercity Zakelijk, Liberty Global, OMEA Telecom / Virgin Mobile, Voiceworks, Teleena, Telenet, Transatel and Truphone. EAFM has the goal to create a more openly accessible market for Full MVNOs, in order to contribute to the growth of the fast-moving mobile sector and to ensure that consumers and businesses have a range of diversified and innovative services to choose from.