Brussels – Europe’s leading entertainment company has joined MVNO Europe as it prepares to enter the UK mobile market. We’re excited to support Sky in its efforts to offer its customers an innovative new mobile offer, including as part of an exciting new bundle.SkySky will build on its success as one of the UK’s fastest-growing home communications businesses. The addition of mobile will allow Sky to provide a full range of media and connectivity services to its customers.

Sky is already a renowned brand on mobile devices, having developed Europe’s leading mobile TV service in Sky Go. Sky Go lets millions of users across Europe watch a huge array of live and on demand content across multiple devices.

Under a deal with Telefonica, Sky will become a mobile virtual network operator (MVNO) and offer mobile as part of its bundles of TV, home phone and broadband services.

Jacques Bonifay, chairman of MVNO Europe, said: “Sky’s already impressive offer to customers will be well served by the adoption of the MVNO business model. We’re looking forward working together for a pro-competitive, forward-looking regulatory framework in Europe”.

About MVNO Europe

MVNO Europe (previously European Association of Full-MVNOs) was created in 2012 to represent the interests of companies which are active on European mobile markets and are independent from established mobile network operators. Members includes Cubic Telecom, Cyta Hellas, Euro Information Telecom, Fastweb, Liberty Global, PosteMobile, Sierra Wireless, Sky, Transatel, Ventocom and Voiceworks.  Further information about the association is available on  or at +32 (0) 2 550 41 10 /